Cast
We understand the critical role software intelligence plays in helping organizations gain deep visibility into their software portfolios to drive efficiency, innovation, and transformation. We partnered with Cast Software to build a modern, dynamic brand platform that repositions the company as a leader in software intelligence. With a refined visual identity, clear messaging, and a refreshed digital presence, we helped reinvigorate Cast’s brand to better connect with enterprise leaders and technology decision-makers.
Robust, responsive brand identity system
We gave Cast Software the tools to compete and win at the highest levels of the enterprise market. With the new brand in place, Cast could confidently approach Fortune 500 prospects, expand its presence across digital channels, and elevate its reputation from niche software provider to category-defining leader.
Idol delivers. We continue to be awed by their design of the new Cast brand. And from a practical standpoint, their knowledge and experience in building design systems allowed us to scale that brand design to other touch points, ranging from social media to print to events. It was an absolute pleasure to collaborate with the Idol team to bring Cast Software into a modern era.
KS&CO
Creative Direction, Strategy, Visual Identity Design, Packaging
Cast
We understand the critical role software intelligence plays in helping organizations gain deep visibility into their software portfolios to drive efficiency, innovation, and transformation. We partnered with Cast Software to build a modern, dynamic brand platform that repositions the company as a leader in software intelligence. With a refined visual identity, clear messaging, and a refreshed digital presence, we helped reinvigorate Cast’s brand to better connect with enterprise leaders and technology decision-makers.
Challenge
Make the complex appear simple while developing a visually engaging brand that positions Cast as a leader in AI-enabled software mapping technology.
Approach + Solution
Cast Software is an AI-powered software mapping company that helps enterprises audit and optimize their software environments. Their platform enables organizations to accelerate cloud migration, reduce redundancy, and onboard developers faster by providing unparalleled visibility into applications and tech stacks. As Cast prepared for a new phase of growth, they needed a modern brand identity that reflected the scale of their technology and positioned them as a billion-dollar software company.
Our approach began with a deep dive into the competitive landscape. Many companies in this category leaned heavily on technical jargon or sterile enterprise aesthetics. We saw an opportunity to differentiate Cast with a system that balanced authority and clarity with a forward-looking energy. The challenge was to design a flexible identity system that could scale across global marketing, product UI, and enterprise communications—while standing out in a crowded market.
We built the system around a dynamic color palette, designed to be both adaptive and ownable. Anchored in deep, confident blue-violets and accented by bright, energetic gradients, the palette visually represented Cast’s role in illuminating complexity and streamlining transformation. This flexible system gave the brand the ability to dial tone up or down depending on audience and medium, creating both gravitas for enterprise contexts and vibrancy for digital-first storytelling.
Typography played an equally critical role. We developed a clean, hierarchy-driven typographic system that prioritized legibility while creating a distinctive voice. The combination of a bold, modern sans-serif for headlines and a versatile supporting typeface for extended text created a structure that was intuitive and professional, yet unmistakably contemporary. This typographic rigor ensured clarity in both dense technical documents and brand-level communications.
The brand’s visual language was expressed through simple, layout-driven compositions. Our design emphasized white space, balance, and structure—an intentional counterpoint to the overwhelming complexity Cast helps companies untangle. By reducing visual noise, we elevated Cast’s storytelling and positioned their offering as the “clear path” through the chaos of enterprise software. This clarity of design echoed the clarity of insight Cast provides its clients.
The result was a robust, responsive brand identity system that gave Cast Software the tools to compete and win at the highest levels of the enterprise market. With the new brand in place, Cast could confidently approach Fortune 500 prospects, expand its presence across digital channels, and elevate its reputation from niche software provider to category-defining leader.
Results
Differentiated Positioning: Elevated Cast from a technical vendor to a visionary AI-powered leader in software mapping.
Consistent Global Brand: Delivered a scalable system that unified marketing, product, and sales communications across all channels.
Enterprise Readiness: Positioned Cast with the polish, authority, and clarity expected of a billion-dollar technology brand.
Clients
David Rosen and Rado Nikolov