Beach Point Capital
Beach Point Capital is a global hedge fund and asset manager with a long-standing reputation for disciplined investment strategies and performance across the credit spectrum. As the firm continued to expand its global footprint, its leadership recognized that its brand and digital presence no longer reflected the scale, sophistication, or ambition of the organization. They engaged us to modernize their identity, develop a robust responsive brand system, and launch a contemporary website that would position Beach Point as a forward-looking leader in alternative asset management.
The entire team at Idol are truly exceptional partners and creators that deliver a product second to none and can make the seemingly impossible, possible. After thoroughly evaluating a number of the top recommended agencies in the field, Idol stood out amongst their peers for their creativity, integrity, and work ethic. They have surpassed our highest expectations.
Cast
Creative Direction, Brand Strategy, Brand Identity System
Beach Point Capital
Beach Point Capital is a global hedge fund and asset manager with a long-standing reputation for disciplined investment strategies and performance across the credit spectrum. As the firm continued to expand its global footprint, its leadership recognized that its brand and digital presence no longer reflected the scale, sophistication, or ambition of the organization. They engaged us to modernize their identity, develop a robust responsive brand system, and launch a contemporary website that would position Beach Point as a forward-looking leader in alternative asset management.
Challenge
Relaunch Beach Point Capital's site to position them as a leading asset manager and help attract top talent across finance and technology.
Approach + Solution
Our work began with an in-depth discovery phase focused on understanding the firm’s investment philosophy, culture, and long-term vision. In an industry often dominated by conservative, indistinguishable branding, we saw an opportunity to differentiate Beach Point through clarity and confidence. The goal was not to reinvent the firm, but to refine and elevate it—creating a contemporary aesthetic that communicated credibility, global scale, and disciplined innovation.
We modernized their logo to balance heritage with forward-thinking innovation—clean, precise, and timeless. The broader brand identity system was built to be responsive and scalable across investor communications, marketing materials, digital channels, and recruitment initiatives. A restrained yet confident color palette, paired with intentional use of whitespace, established a sense of composure and authority befitting a global asset manager.
Typography became a defining element of the system. We developed a clean, hierarchy-driven typographic framework that brought structure and elegance to complex financial content. Headlines carried weight and confidence, while body copy systems were optimized for readability across devices. This disciplined approach to typography reinforced the firm’s analytical rigor while elevating the overall brand experience.
The website design and development brought the identity to life. Built responsively for global audiences, the new site simplified navigation, clarified the firm’s strategies, and highlighted leadership and culture. Beyond investor communications, the digital experience was intentionally crafted to help attract top-tier talent—showcasing Beach Point’s entrepreneurial spirit and positioning the firm as a destination for ambitious professionals seeking impact at scale.
The result was a cohesive brand and digital platform that modernized Beach Point Capital without compromising its institutional credibility. By aligning visual identity, messaging, and digital experience, we positioned the firm not only as a trusted steward of capital, but as a progressive leader in the next generation of asset management.
Results
Modernized Market Perception: Elevated Beach Point’s brand to reflect its global scale and forward-looking investment approach.
Improved Digital Engagement: Delivered a streamlined, responsive website experience for investors and prospective partners worldwide.
Enhanced Talent Attraction: Positioned the firm as a contemporary, culture-driven leader—supporting recruitment of top-tier investment and operational talent.
Clients
Scott Klein and Bridget Bartlett